Tik Tok Business Model | How Tik Tok earns money ? How Musically Become Tiktok ?

HISTORY AND BUSINESS

MODEL  :- 
         In 2014 Alex Zhu and Luyu Yang started a video company , where they share educational contents in 3-5 minute duration in video format . After 6 months they launched the company & failed . Once Alex saw in a train that youngsters are listening musics , taking selfies & also making videos with stickers . Then he got the idea about combining music , picture & videos in only one app . And he kept the duration of 15 second to 1 minute & give all the features and tools to make videos . So that creators didn't face any problems with video making . And they launched Musical.ly in july 2014 . And then he saw that a lip sync battle held on each thursday on TV. So the company included the lip sync feature in Musical.ly . 


        Also they create their watermark on every video. So that the branding of Musical.ly is go on.Then on November 2017 a Chinese company ' Byte Dance ' bought Musical.ly at cost of $ 1 Billion. Byte Dance launched ' Douyin ' in 2016 , which was internationally named as TikTok . And then after buying Musical.ly , 'Byte Dance ' merge Musical.ly with TikTok . And we can see the craze of TikTok now. And also many people thought that Musical.ly was renamed as TikTok , But this is false. Because Tik Tok Was an existing company and Musical.ly was merged with TikTok . 

HOW TIKTOK EARNS ? :- 
        
   (1) In App Purchases :- 
              TikTok offers in app purchases of coins , starting at 100 for $0.99 & upto 10,000 for $ 99.99 . Users can give coins to creators , who can then turn those coins into digital gifts . And 20% of every payment received by TikTok . 
      
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   (2) Promotions :- 

               TikTok charges for brand promotions   and they also make competitions among creators . And woner will be get a chance to meet Shah Rukh Khan and can win Honor phones . These are the brand promotions of ZERO movie and Honor mobile . 


    (3) Ads :- 

               Digiday reported that some companies may start advertising on TikTok for its usrr base . And in this way TikTok will earn money .
               
How BMW became cycle selling company to luxurious car king . 
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